There's no shortage of challengers to iTunes' hegemony. In September, MySpace opened its new music storefront, and Best Buy purchased Napster to dip into online music retailing. In August, Rhapsody formed a partnership with MTV/Viacom to help market its subscription and download service; two years ago, Microsoft launched its Zune player and its streaming and retail alternatives, Zune Pass and Zune Marketplace. In a shot across the bows of its subscription-supported rivals, Zune Pass announced last month that all users would be entitled to 10 free monthly downloads.
Yet all these companies are still just scrambling after iTunes' crumbs.